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Flora growth engages brigitte baptiste as strategic advisor and enters into cooperative agreement with ean university

TORONTO, ONTARIO – July 8, 2021 — Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a leading all-outdoor cultivator and manufacturer of global cannabis products and brands, has engaged Brigitte Baptiste as a strategic advisor to the Company. Brigitte, along with academics and researchers from EAN University, will assist in the Company’s research and development of sustainable and bioprospection initiatives across Flora’s global premium brand portfolio and will oversee and develop the new cannabis and hemp research programs at EAN University.

As part of this initiative with Flora, a new internship will be created that will study the cannabis plant throughout the supply chain, including its carbon footprint, weather footprint, and associated energy output. There will be a particular focus on sustainable initiatives, including examining the outcomes of the research to introduce more sustainable processes throughout our brands, products, and value chain, all while educating students at EAN University about the benefits of sustainable entrepreneurship.

Brigitte is an ecologist and an expert on environmental issues and biodiversity in Colombia. She is a member of the Multidisciplinary Expert Panel of the Intergovernmental Science and Policy Platform on Biodiversity and Ecosystem Services and has been part of the national representation to the Inter-American Institute for Global Change Research. She served as director of the renowned Alexander von Humboldt Biological Resources Research Institute from 2011 until 2019, and in September 2019, she became the director of EAN University. Brigitte studied biology at the Pontificia Universidad Javeriana, then went on to complete a Master’s Degree in Conservation and Tropical Development at the University of Florida. She also received a PhD Honoris Causa in Environmental Management from Unipaz in 2016.

“Having a mindfully managed supply chain and responsibility for the planet is essential for success in today’s day and age as consumers now demand to know what’s in and behind the products and brands they are purchasing,” added Brigitte. “It’s crucial that companies have a thorough understanding of their options so they can intelligently build and execute successful campaigns and brands. I’m thrilled to be working with the Flora team as we are aligned on creating and bringing to market sustainable products that thoughtfully consider the environment, biodiversity, and sustainable business practices.”

“We are seeing a tremendous response to our sustainable global cannabis CPG portfolio and are looking to add expertise to accelerate growth by building out our team of advisors that have a track record of success in their respective fields in order to most effectively meet market demand,” said Luis Merchan, President and CEO of Flora. “Flora has successfully achieved integration throughout the value chain and is poised to scale up and go to the next level across a range of industry verticals

(beauty and cosmetics, hemp textiles, food and beverage, and pharmaceuticals and nutraceuticals) by leveraging our high-quality, cost-effective organic biomass being grown at our flagship Cosechemos cultivation facility. The opportunity ahead of us is enormous and I look forward to having the collective knowledge that our strategic advisory group brings to ensure that we take advantage of every situation we encounter.”

About Flora Growth Corp. 

Flora is a cannabis company that leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. As the operator of one of the largest outdoor cultivation facilities, Flora strives to market a higher-quality premium product at below market prices. By prioritizing natural ingredients and value-chain sustainability across its portfolio, Flora creates premium products that help consumers restore and thrive. Visit or follow @floragrowthcorp on social for more information.

Investor Relations Contact: 

Evan Veryard +1 416 571 9037

Public Relations Contact: Cassandra Dowell +1 (858) 264-6600

Cautionary Statement Concerning Forward-Looking Statements 

This document contains forward-looking statements. In addition, from time to time, we or our representatives may make forward-looking statements orally or in writing. We base these forward-looking statements on our expectations and projections about future events, which we derive from the information currently available to us. Such forward-looking statements relate to future events or our future performance, including: the impact of additions to our advisory team; our financial performance and projections; our growth in revenue and earnings; and our business prospects and opportunities. You can identify forward-looking statements by those that are not historical in nature, particularly those that use terminology such as “may,” “should,” “expects,” “anticipates,” “contemplates,” “estimates,” “believes,” “plans,” “projected,” “predicts,” “potential,” or “hopes” or the negative of these or similar terms. In evaluating these forward-looking statements, you should consider various factors, including: our ability to change the direction of the Company; our ability to keep pace with new technology and changing market needs; and the competitive

environment of our business. These and other factors may cause our actual results to differ materially from any forward-looking statement. Forward-looking statements are only predictions. The forward-looking events discussed in this document and other statements made from time to time by us or our representatives may not occur, and actual events and results may differ materially and are subject to risks, uncertainties and assumptions about us. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of uncertainties and assumptions, or the forward-looking events discussed in this document and other statements made from time to time by us or our representatives not occurring, except as may be required by applicable law.