FORT LAUDERDALE, FLORIDA, TORONTO, ONTARIO – May 18, 2022 — Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a leading all-outdoor cultivator, manufacturer and distributor of global cannabis products and brands, announced today a partnership between the Company’s cannabis accessories brand, Vessel, and Highsman, a cannabis lifestyle brand built on an appreciation for greatness founded by former NFL running back Ricky Williams.
To launch the partnership, the former NFL star collaborated with the Vessel team to create a custom Highsman-branded and designed Helix one-hitter accessory. The Highsman Helix showcases both brands’ appreciation for elite performance and the cannabis plant. Precision-crafted in pure, non-toxic brass, the patent-pending double helix design provides the perfect combination of filtering and cooling for a truly unique user experience.
“Ricky Williams’ distinct personal style is reflected in the unique design of the Highsman Helix,” said Chief Strategy Officer of Flora Growth and President of Vessel, James Choe. “Ricky’s story personifies the authenticity and individuality that exists at the core of Vessel, and this collaboration is a true representation of the freedom to be original.”
“The Highsman cannabis line inspires greatness, and I’m proud to take that further with the Vessel collaboration,” said Williams. “The Highsman Helix one-hitter is a sleek and stylish collector’s item, pairing perfectly with our premium cannabis and creating an experience worth sharing.”
The Highsman x Vessel Helix collab product starts at $75 and is available online at vesselbrand.com.
Vessel is a community-focused company that elevates the cannabis consumption experience with its luxury accessories including a high-end line of vape pen batteries and dry-herb accessories made with premium materials and finishes. Headquartered in Carlsbad, California, Vessel is powered by a mission to bridge the gap between lifestyle and cannabis, and in doing so, is raising the bar across the entire industry. Vessel bases its principles on what matters most: the people and the planet.
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Highsman is the cannabis lifestyle brand created by Ricky Williams, entrepreneur, thought leader and one of the most electric NFL running backs of the century, to empower professional and everyday athletes and sports enthusiasts alike. Highsman offers premium quality cannabis and a collection of apparel and accessories designed to complement an active lifestyle on and off the field.
Highsman Public Relations Contact:
About Flora Growth Corp.
Flora is building a connected, design-led collective of plant-based wellness and lifestyle brands designed to deliver the most compelling customer experiences in the world, one community at a time. As the operator of one of the largest outdoor cannabis cultivation facilities, Flora leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its commercial, house of brands, and life sciences divisions. Visit www.floragrowth.com or follow @floragrowthcorp on social [media] for more information.
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