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Our People

Everything is possible with the right people. People have been the key to our strategy and execution for decades - it doesn’t change here. Attracting and recruiting contrarian thinkers in each of our key verticals will allow us to remain innovative, move assertively with speed of execution, and build a culture that stands alone.

Luis Merchan

President & CEO, Chairman

James Choe

Chief Strategy Officer

Jessie Casner

Chief Marketing Officer

Jason Warnock

Chief Commercial Officer

Lee Leiderman

Chief Financial Officer

Joel Reyes

Senior Vice President, Operations

Javier Franco

Vice President, Agriculture

James Williams

Vice President, Corporate Development

Marc Mastronardi

Board of Directors

Juan Carlos Roa

Board of Directors

Dr. Beverly Richardson

Board of Directors

Hussein Rakine

President/Founder, JustCBD

Matt Cohen

General Counsel