Our People
Everything is possible with the right people. People have been the key to our strategy and execution for decades - it doesn’t change here. Attracting and recruiting contrarian thinkers in each of our key verticals will allow us to remain innovative, move assertively with speed of execution, and build a culture that stands alone.
Luis Merchan
President & CEO, Chairman
James Choe
Chief Strategy Officer
Jessie Casner
Chief Marketing Officer
Jason Warnock
Chief Commercial Officer
Lee Leiderman
Chief Financial Officer
Joel Reyes
Senior Vice President, Operations
Javier Franco
Vice President, Agriculture
James Williams
Vice President, Corporate Development
Marc Mastronardi
Board of Directors
Juan Carlos Roa
Board of Directors
Dr. Beverly Richardson
Board of Directors
Dr. Annabelle M. Morgan
Board of Directors
Hussein Rakine
President/Founder, JustCBD
Matt Cohen
General Counsel